The classic “Make vs. Buy” decision–choosing between developing what you need on your own, or obtaining it elsewhere—applies to technology and intellectual property just as to any other kind of asset. Sometimes companies obtain a component outright, through product purchase. Sometimes they purchase the technology (through an assignment), and sometimes they buy the company that developed the technology (through merger or acquisition). A license—that is, permission to use something owned by someone else—is often the cost-effective way to acquire needed technology and assets.
We guide clients through the “make vs. buy” decision. We help them to develop a strategy based on their business goals, and then we help to implement that strategy. We assist teams in planning terms for a license, draft agreements, negotiate terms, and then support them in following through with contractual obligations.
Another classic business decision is choosing how to commercialize a company’s output. One option is licensing your intellectual property, to support a product or service offering or to provide others with a technology for use separate from the company’s offerings. We also assist clients to monetize their intellectual property assets through both kinds of licensing.
- We help clients develop licensing strategies to fit their business goals and licenses that contain terms that are consistent with business goals but are likely to be acceptable to potential licensees.
- We standardize and streamline the licensing process. We create systems with standard agreements, pre-approved alternative language for selected provisions, approval processes, procedures, guidelines, and checklists. We also create and conduct the training, either personally or through “Train the Trainer” programs.